Friday Thought: Less Talking, More Doing - March 20, 2009 at 8:10 am

One of the things I like about Salesforce.com and the Force.com platform is that they enable people to do more while talking less.

Let me clarify: people still get to talk, but they get to talk less about what they’re trying to do on the platform.  They’ll probably talk more about other, unrelated stuff, once freed from talking about their business tools — but that’s a good thing.

So what do I mean?

If you want to add a workflow and there’s debate about how to do it, you can just go build it and show people what you mean.

If you want to build a new application, instead of debating should it be .NET or Java, or should we use Dojo or Ext.js — you can just go build it.  

If you want to deploy a fancy new web service, instead of debating SLAs or encryption or authentication requirements — you just go built and the platform does the rest.  

You can talk about functionality — the what, not the how.

Yeah, I’ve consumed just about all the Kool Aid I could possibly find on all this but don’t let that fool you — these are real benefits.

So my Friday thought is this: Talk less about the stuff that doesn’t matter.  Do more of the stuff that does.  And enjoy the day — it’s beautiful!