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	<title>Model Metrics</title>
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		<title>Will the Desktop Become Irrelevant?</title>
		<link>http://www.modelmetrics.com/marketing-viewpoint/will-the-desktop-become-irrelevant/</link>
		<comments>http://www.modelmetrics.com/marketing-viewpoint/will-the-desktop-become-irrelevant/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:36:52 +0000</pubDate>
		<dc:creator>The Marketing Viewpoint</dc:creator>
				<category><![CDATA[Marketing Viewpoint]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[desktop pc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[john herlihy]]></category>

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		<description><![CDATA[According to John Herlihy, Google&#8217;s vice-president of Global Ad&#160;Operations, the conventional desktop PC is rapidly becoming irrelevant. Between the explosive sales of smart phones and other mobile devices, netbooks, and laptops it appears the &#34;traditional&#34; means of computing are changing quickly. Google of course has a vested interest in this game, but it&#8217;s clear they [...]]]></description>
			<content:encoded><![CDATA[<p>According to John Herlihy, Google&#8217;s vice-president of Global Ad&nbsp;Operations, the conventional desktop PC is rapidly becoming <a target="_blank" href="http://news.yahoo.com/s/pcworld/20100303/tc_pcworld/googleeuropeexecdesktoppcsirrelevantinthreeyears">irrelevant</a>. Between the explosive sales of smart phones and other mobile devices, netbooks, and laptops it appears the &quot;traditional&quot; means of computing are changing quickly.</p>
<p>Google of course has a vested interest in this game, but it&#8217;s clear they have a point. The power of the PC is moving to the cloud for all of the heavy lifting. Buying ever more powerful equipment is simply unnecessary. The enterprise can do much of its computing in the cloud, and with Apple&#8217;s <a href="http://www.readwriteweb.com/cloud/2010/02/a-first-look-at-apples-massive.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+readwritecloud+%28ReadWriteCloud%29" target="_blank">latest moves</a> the consumer will soon find media there as well.</p>
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<p>So now that the cloud is fully established for both consumers and enterprises alike, it&#8217;s just a matter of time before the old desktop PC goes the way of the dinosaur.</p>
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