June 22 Should be Pretty Exciting - June 15, 2010 at 1:03 pm

If you don’t follow salesforce.com closely, it’s probably because you’re not currently a user. That will probably change pretty soon. Investors in old technologies are getting worried, with Kaufman Brothers issuing a "Sell" rating on Accenture for that very reason. Cloud computing and SaaS (salesforce.com especially) are taking a significant bite out of the old giants.

On June 22 out in San Jose, salesforce.com is hosting a huge event called Cloudforce (which we’re sponsoring), where they will be unveiling the next nail in old-technology’s coffin: Salesforce Chatter. So why mention the investment worry over the old world of technology players?

Simple: the old guys just don’t get it.

There is an enormous revolution going on, and pretty much every person is taking part in it. Facebook. Twitter. LinkedIn. The social connections between individuals have exploded, and mobile access to these systems lets us plug in to those connections anywhere.

With Chatter, salesforce.com is now making the enterprise social. Everything you know and love about social media is now coming to your company, but only if you’re a salesforce.com user. Nobody else is doing this, and investors are paying attention and putting their money where their mouth is.

Salesforce has been on an absolute rocket ride, and that is showing no signs of changing any time soon. Maybe it’s about time you join the social revolution too.