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	<title>Model Metrics</title>
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		<title>Top 9 Cloud Computing Stories of 2009 &#8211; (#3) Gmail Goes Down and I Don’t Care</title>
		<link>http://www.modelmetrics.com/marketing-viewpoint/gmail-goes-down-and-i-don%e2%80%99t-care/</link>
		<comments>http://www.modelmetrics.com/marketing-viewpoint/gmail-goes-down-and-i-don%e2%80%99t-care/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:00:45 +0000</pubDate>
		<dc:creator>The Marketing Viewpoint</dc:creator>
				<category><![CDATA[Marketing Viewpoint]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[exchange]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[it]]></category>
		<category><![CDATA[lotus]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[novell]]></category>
		<category><![CDATA[reid carlberg]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[top 9 of 2009]]></category>

		<guid isPermaLink="false">http://www.modelmetrics.com/?p=4119</guid>
		<description><![CDATA[&#160; In February, Google made the news somewhat ignominiously when it&#8217;s Gmail service was unavailable for several hours, and then again in September. Our own Reid Carlberg&#8217;s response to the issue garnered much interest on sites like Reddit and Stumbleupon: &#8220;I don&#8217;t care.&#8221;&#160; While his subject line was obviously written for effect, his reasoning is [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;<img width="210" height="162" border="0" align="top" alt="" src="http://www.modelmetrics.com/wp-content/uploads/logo_gmail_stylized(1).png" /></p>
<p>In February, Google made the news somewhat ignominiously when it&rsquo;s Gmail service was unavailable for several hours, and then <a target="_blank" href="http://www.cnn.com/2009/TECH/09/01/gmail.outage/index.html?iref=allsearch">again</a> in September. Our own Reid Carlberg&rsquo;s response to the issue garnered much interest on sites like Reddit and Stumbleupon: &ldquo;<a target="_blank" href="http://www.modelmetrics.com/reidcarlberg/four-reasons-i-dont-care-that-gmail-went-down/">I don&rsquo;t care</a>.&rdquo;&nbsp;</p>
<p>While his subject line was obviously written for effect, his reasoning is absolutely sound:</p>
<ul>
<li>Outages of Gmail are extremely rare</li>
<li>Their support teams often know about a problem before you do</li>
<li>You don&rsquo;t need to buy additional maintenance to fix the problem</li>
<li>Nobody lost any data</li>
</ul>
<p>We&rsquo;re pretty sure you&rsquo;ve heard these themes before from marketing departments espousing the benefits of cloud computing (guilty!), but this is a prime example of why it works so well.</p>
<p>Anyone who has worked in an enterprise email environment managed by Microsoft Exchange, Novell, Lotus or any of the other major players has seen their work email unavailable but at a much higher frequency than Google. The odds of getting information about those outages from your IT was like pulling teeth, because they don&rsquo;t want egg on their face.</p>
<p>Switching our corporate email to Gmail not only saved us a large amount of money each year, it has provided rock-solid reliability and a level of support that can&rsquo;t be found anywhere else. Gmail rocks, plain and simple.&nbsp;</p>
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