If you get into a confrontation or disagreement with a family member in most cases you’re willing to forgive and forget. The same cannot be said for our relationships with our brands. It’s funny how we’re less likely to forgive brands or individuals representing a brand even though our interaction with them will be short and … read the whole post
Shift of Power
By: | March 3, 2011 | Leave a comment
Not only is The Big Switch by Nicholas Carr an enjoyable read but it is also extremely pertinent in today’s IT world. The book reviews a paradigm shift which occurred through the industrial revolution where manufacturing facilities built and maintained their own power generation engines. This started with water-driven power wheels on the riverbank … read the whole post