White Papers

Application Validation on Force.com - The Force.com platform allows enterprises to develop and  deploy sophisticated web applications more quickly and at a lower cost than traditional development platforms such as Java or .NET. The improved speed extends to the validation effort, but it does not eliminate the need for it. This paper presents an overview of validation requirements within the context of this new platform.

CRM for CEOs - While many initiatives are tactical, Customer Relationship Management (CRM) is very strategic in nature, offering many opportunities to achieve business goals or raise your company to the next level on its list of objectives. This paper addresses the critical strategies for enterprise CRM success that you, as the CEO, must be familiar with in order for your company to fully benefit from CRM.

CRM Marketing Revolution: All the Rules Have Changed and You Should Too - With the advent of Software-as-a-Service in the business world, Marketers in every industry now have incredibly powerful tools at their fingertips. From Marketing automation to point and click execution, the rules really have changed.

How the iPhone Changes Everything - A few short years ago, the smart phone changed the way we communicated, kept in touch, and conducted business. It granted mobile access to our email and calendar systems, and has become part of our everyday lives. Apple has taken everything we expect from smart phones and made them more powerful, useful, and for
the first time - desirable.

Transform the Contact Center from a Boiler Room to a Shark Tank for Your Sales Staff - Your contact center is an asset to your business that often has the shortest sales cycles. Contact centers have the highest call volume and face unique internal and external pressures. This article shows you how to turn that contact center from a simple inside sales team into a dynamic sales machine with a competitive environment.

The Business Benefits of Rich Internet Applications for Enterprises - Adobe has a long history of providing technologies that have changed how people engage with ideas and information: technologies that have redefined business, entertainment, and personal communications. For nearly two decades, Adobe has focused on improving the web experience and on delivering the underlying technologies used to produce more interactive and expressive websites and applications. These engaging experiences have been widely adopted and deliver tangible return on investment (ROI) to the businesses that deploy them.