Blog
Contact Us
The fastest growing social media site in 2009 was without question Twitter. The notoriety seemed to explode with the Iranian election and ensuing chaos, where reporters were unable to provide accurate, timely information. With the government lockdown, the citizenry got information out to the world through Twitter on their mobile phones. A new dawn of media became legit overnight.
Twitter users rely on the service for more than just timely information, it has become a platform for open conversations around any topic. Company’s products and services have become fair game for both interested prospects and disappointed customers. Instead of calling a sales or customer service line, people are turning to other users for answers on Twitter – leaving companies in the dark. Anyone who has tried to navigate a customer service "dial 1 for X" menu understands why so many are reticent to use them.
Salesforce.com recognized this growing trend and created a truly elegant application that’s easy to use. Salesforce for Twitter allows companies to participate in conversations actively, and track those conversations within salesforce.com, providing a more complete view of their prospects and customers. This added information gives companies an opportunity to better serve these people, and in the channel of their constituent’s choosing.
With this application, if someone expresses interest in your company, you can respond to them on Twitter through salesforce.com. Likewise for customer service situations. I don’t believe there’s such a thing as a 360˚ view of a customer, but having more information on hand certainly allows companies to provide more relevant service.
Check the video demo out below:
Tags: channel, CRM, customer service, sales, salesforce.com, social media, top 9 of 2009, twitter