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Contact UsDreamforce this year was similar to past shows: exciting, a source of breaking news, and unbridled energy. But the scale of this year's show really set it apart from the past. As we understand it, there were nearly 28,000 attendees, an increase of nearly 50% on the year before. To say Salesforce is on a roll would be quite the understatement.
This year Dreamforce focused heavily on what it calls Sales Cloud 2 and Service Cloud 2, representing the transition all of us are making from desktop or laptop computing to mobile computing. Salesforce.com co-founder Parker Harris made special note of this during the keynote, giving us a shout-out in the process for our dedication to mobile development:
Dreamforce this year also saw 2 other major announcements regarding database.com and Chatter.
Chatter of course launched earlier to much fanfare as the first enterprise social network. Promising to improve collaboration and reduce email traffic, Chatter was already a success. The announcement at Dreamforce that Chatter is now free to all Salesforce customers will only serve to make the service more sticky.
Database.com represents the next logical step for salesforce.com as a true infrastructure-as-a-service offering, bringing a cloud-based database to the masses. Since it is salesforce.com's database, it is already one of the largest enterprise databases with more than 20 billion records and an astounding 25 billion transactions per quarter.
Tags: chatter, database.com, dreamforce, mobile, salesforce.com