A few weeks ago we (Model Metrics) entered a competition in Washington DC sponsored by Adobe. Specifically, this event was a partner solution showcase specifically for Adobe’s LiveCycle product. We haven’t done a lot LiveCycle development, but if you follow us you know we have done tons and tons of Cloud Computing implementations, including Amazon Web Services, salesforce.com, and Google. As a result, our approach was to focus on using LiveCycle in the Cloud. We focused on two cloud platforms – Amazon Web Services and salesforce.com.
Ironically, this showcase took place a few days after the first Apple iPad’s came out. More ironically, the solution we intended to demo was an integration between LiveCycle and our Pharma2GO solution, which takes salesforce.com offline for Life Sciences companies using Adobe Flex and AIR. Naturally, we decided we’d take advantage of the timing and show Pharma2GO and the LiveCycle integration on the new iPad.
In just a few days we able to export our offline app in a build specifically for the iPad using the new CS5 suite. Simple to do and looks fantastic:

If you’re reading this, I’m sure you’re aware this approach is now a questionable practice according to Apple. Of course you can build in Objective C. That is doable and we’ve done it countless times for the iPhone, but that is not a build once deploy anywhere methodology. We were looking forward to that.
Obviously, look out for an Android version of Pharma2GO shortly.
Full release below that we posted this morning:
- A pharmaceutical sales representative runs Pharma2GO on his laptop or mobile computing device to access and modify records in Salesforce CRM online or offline. 2GO uses Adobe Flex and AIR technology to extend offline access to Salesforce CRM on various mobile devices.
- The sales rep meets with a physician, drops off drug samples, electronically captures the doctor’s signature and enters the results of the sales call in Pharma2GO, which updates his Salesforce CRM record.
- With the signature capture, an Adobe LiveCycle workflow process is invoked. It automatically sends an acknowledgement email to the doctor, who clicks to confirm that he met with the sales rep and received the pharmaceutical samples.
- The acknowledgement is captured in the sales representative’s Salesforce CRM.

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