Despite All The Apple vs Adobe Controversy, The Solutions Really Could Be Elegant

A few weeks ago we (Model Metrics) entered a competition in Washington DC sponsored by Adobe.  Specifically, this event was  a partner solution showcase specifically for Adobe’s LiveCycle product.  We haven’t done a lot LiveCycle development, but if you follow us you know we have done tons and tons of Cloud Computing implementations, including Amazon Web Services, salesforce.com, and Google.  As a result, our approach was to focus on using LiveCycle in the Cloud. We focused on two cloud platforms – Amazon Web Services and salesforce.com.

Ironically, this showcase took place a few days after the first Apple iPad’s came out.  More ironically, the solution we intended to demo was an integration between LiveCycle and our Pharma2GO solution, which takes salesforce.com offline for Life Sciences companies using Adobe Flex and AIR.  Naturally, we decided we’d take advantage of the timing and show Pharma2GO and the LiveCycle integration on the new iPad.

In just a few days we able to export our offline app in a build specifically for the iPad using the new CS5 suite.  Simple to do and looks fantastic:

          

If you’re reading this, I’m sure you’re aware this approach is now a questionable practice according to Apple.  Of course you can build in Objective C.  That is doable and we’ve done it countless times for the iPhone, but that is not a build once deploy anywhere methodology.   We were looking forward to that.

Obviously, look out for an Android version of Pharma2GO shortly.

Full release below that we posted this morning:

 

Model Metrics Runs Adobe LiveCycle ES2 in the Cloud,
Earns Honors at Adobe Partner Solution Showcase
 
CHICAGO – May 4, 2010 – Model Metrics, the leader in cloud computing services and solutions for the enterprise, today announced the company’s demonstration of Pharma2GO was selected as a winner of the April 2010 Adobe Partner Solution Showcase in Washington DC. Model Metrics demonstrated an innovative use of Adobe® LiveCycle® Enterprise Suite 2 software running on Amazon Web Services and integrated with salesforce.com.
With Adobe LiveCycle, the developers at Model Metrics enabled sample management validation within its Pharma2GO solution. Pharma2GO is a salesforce.com and Adobe AIR-based offline sales force automation solution for mobile sales representatives in the Life Sciences industry, and in so doing, creates a position acknowledgement workflow in Salesforce CRM.   The LiveCycle integration enables pharmaceutical sales representatives to capture physician validation of the receipt of samples and record the acknowledgement in Salesforce CRM.
The following scenario illustrates how the Model Metrics’ LiveCycle solution can be used:
  • A pharmaceutical sales representative runs Pharma2GO on his laptop or mobile computing device to access and modify records in Salesforce CRM online or offline. 2GO uses Adobe Flex and AIR technology to extend offline access to Salesforce CRM on various mobile devices.
  • The sales rep meets with a physician, drops off drug samples, electronically captures the doctor’s signature and enters the results of the sales call in Pharma2GO, which updates his Salesforce CRM record.
  • With the signature capture, an Adobe LiveCycle workflow process is invoked. It automatically sends an acknowledgement email to the doctor, who clicks to confirm that he met with the sales rep and received the pharmaceutical samples.
  • The acknowledgement is captured in the sales representative’s Salesforce CRM.
Model Metrics designed a Pharma2GO and LiveCycle user interface that is elegant, intuitive and efficient, and can be customized to each customer’s specifications.
           
“In a rigorously regulated industry such as pharmaceutical sales, this formalized acknowledgement made possible by Adobe LiveCycle is critical,” said Adam Caplan, chief executive officer of Model Metrics. “At the same time, this solution demonstrates Model Metrics’ leadership and technical expertise in leveraging various features from multiple cloud platforms to develop innovative, proprietary solutions.”
At the Adobe Partner Solution Showcase, Model Metrics also demonstrated Pharma2GO running on a new Apple iPad, showing what is possible on a new breed of tablet devices scheduled to hit the market throughout 2010 and includes various Android-based devices.  
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