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Has anyone else noticed the Facebook explosion over the last 6 weeks? I’ve been mulling over the reasons why it’s happening now…..right now, and have only a couple very subjective conclusions. It can only be that the holidays represent a time for people to catch up on the things they’ve been meaning to do for months, but just haven’t had the time. Or maybe it’s the economy and folks are trying to figure out how to utilize a service that’s essentially free to grow their business. Nah…that’s a stretch.
Seriously, since the week of Thanksgiving, the number of Facebook invitations I’ve received has increased exponentially. Many from the high school days (a long time ago….). It seems that Facebook penetration has gone from level 1 or maybe 2 (early adopters, somewhat early adopters) to mainstream - almost overnight. Friends in high school I’d never suspect would embrace Facebook have done just that. I even received an invitation to connect from someone in my church’s Confirmation class over the Christmas break.
Clearly this is a good thing for Facebook. But it truly does present an opportunity for marketers who are looking for cheap or free marketing to generate a few leads. I think we’re all still figuring out how best to take advantage of this opportunity, but social marketing is on the top of my list of things to master in 2009.
