Chatter is Almost Here for Everyone - April 16, 2010 at 3:04 pm

Salesforce chatter has been gaining market buzz over the past month or so, especially after salesforce.com’s CEO, Marc Benioff posted a guest blog on TechCrunch on what he calls the "Facebook Imperative." His point wasn’t just to get people talking about his own social platform, but to make people realize just how far technology has come in the past 10 years.

Salesforce has always set out to make enterprise applications (the stuff you use at work) as easy to use as the applications and websites you use at home. Salesforce Chatter is going to do for the workplace what Facebook has done for personal communications. Things will move much more quickly and relationships will grow.

The ability to update your co-workers enmasse without spamming them and filling their already overfull inboxes represents the biggest difference between push and pull communications. Salesforce claims that since rolling out Chatter internally their email volume dropped by 40%. Imagine how much time that would save you in a given day! 

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Tags: chatter, facebook, Salesforce, social media