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Contact UsInteresting times. Yesterday the House of Representatives failed to pass the $700B bailout bill. The Dow fell almost 800 points during the afternoon, the largest one day loss in its history. The last time I remember hearing those words was back in 2001, when the Internet bubble burst. Of course the NASDAQ took a relatively greater hit at the time, but everyone was affected.
It remains to be seen what happens next for consumers and businesses. None of us have a crystal ball. We do know that 7 years ago corporate spending slowed significantly. For marketing professionals, that meant budget accountability. More than ever. The right-brained marketers were searching for their left-brained muses to establish marketing return on investment accountability.
The events of 2001 changed the way marketers had to act (for the better without a doubt). At very least, 2008 will probably reinforce those requirements. It also spawned a new set of marketing tools to facilitate budget management and marketing measurement. Here are a few of my favorites - Marketo, Omniture Closed Loop Marketing for Salesforce, Vertical Response.
Tags: marketing analytics, marketing resource management, marketing ROI, mrm, return on investment
