Salesforce.com, the leader in Sales Force Automation and Customer Relationship Management, just announced Force.com, a service that lets you use their proven on-demand development platform and infrastructure for any application you like. This session takes a deep dive into the platform and explains what the Force.com platform is, which Salesforce.com features are included as part of it, and how you can use it to deliver business value. The presentation will include real world examples of non-SFA and non-CRM solutions created using the platform. This session is ideal for business oriented technologists looking for a better way.

Session Presenter: The Force.com Platform session is lead by Reid Carlberg, Senior Technical Architect. Over the last 15 years, Reid has designed, developed and deployed real-world systems using Java, .Net, PHP, VB, C and other languages. Since joining Model Metrics, he has led integration projects for some of our largest customers.