I read about the Twitter political index via “the Web’s Psychic” on the Daily Dish with some interest. The index tracks Twitter sentiment about Barack Obama and Mitt Romney – not just about them, but about how they rate to the topics of the day that Twitter tracks. It works like instant poll information – … read the whole post
Is A Social Enterprise Necessary for a Good Customer Experience?
By: | August 3, 2012 | Leave a comment
I’m new to the Model Metrics team having spent the last 5+ years as an analyst covering customer experience at Forrester Research. What does that mean? I’ve spent the last five years helping large firms improve the experience they provide their customers by understanding and listening to those customers better, rethinking their products, services, and … read the whole post
Deep Thoughts on the Human-Social Connection: Social Objects
By: | July 30, 2012 | Leave a comment
The Internet has always led the way for innovation – for its openness and democratic indifference to authority. When the world was busy passing memos from one desk to another, the Internet gave us email. When telephone lines were crossing the Atlantic, the Internet gave us VOIP calls. Today when we are finally getting used … read the whole post
Social Communications
By: | July 23, 2012 | Leave a comment
I’d like to share a personal example of social communication to support my blog on why Social communications is the new Black and unified communications is dead. Salesforce.com acquired Model Metrics late last year. Nearly overnight the company went from a boutique 150-person firm to an 8,000-person software company. A move like that can be … read the whole post
Is Unified Communication Dead?
By: | July 19, 2012 | (1) Comment
Unified Communications is dead; it’s now Social Communications. Unified Communication solved a very complex problem, how to bring all your communication channels into to one easy to service. There are 2 BIG things Unified Communications is missing, social and context. Issue #1: Social It has been said “Facebook put people on the web”. Before Facebook … read the whole post
What is the Social Enterprise?
By: | December 31, 2011 | (1) Comment
The term “social enterprise” is confusing for many in the corporate world.Traditionally, the term has referred to an organization with a social mission of philanthropy, charity or taking on a noble cause.However, in the past few years, Marc Benioff, CEO of salesforce.com, has used the phrase to define organizations that are pioneering a new level … read the whole post
Your Customers Are Social, Why Isn’t Your Enterprise?
By: | July 5, 2011 | Leave a comment
According to Marc Benioff, CEO of Salesforce.com there are 3 steps to becoming a social enterprise: #1 Connect to public social networks #2 Create a private social network #3 Make your enterprise applications social The social enterprise only works if you adopt all 3 steps, without that you will continue to have communication gaps. … read the whole post