Social Campaigns Salesforce has always been a great tool for managing and collaborating on marketing campaigns, but how can we ramp that up into the social enterprise? With Salesforce technologies and social media channels, it’s possible to create great campaigns that incorporate social media monitoring and actively engage customers and leads throughout the campaign lifecycle. … read the whole post
Designing the Mobile Cloud
By: | December 13, 2012 | (1) Comment
Jessica Nussbaum is the Director of Marketing at MobileIron, a fast-growing mobile enterprise management vendor well aware of the connection between design and user adoption. What was the motivating factor behind your business’s move to the cloud? In addition to an on-premise solution, we offer a cloud-based solution to customers, so naturally we believe in … read the whole post
AWS Re:Invent
By: | December 6, 2012 | Leave a comment
Re:Invent- Amazon Web Services had another first this year with the re:invent conference. The conference kicked off week following ThanksGiving with a full day of partner events, followed by two full days of Amazon Web Services. Not only was this a sweet visit to the good old Vegas strip, it was a great opportunity … read the whole post
Windows 8 Development for Force.com – Part 1, OAuth 2.0
By: | November 13, 2012 | Leave a comment
This is the beginning of a multipart series on developing Windows 8 mobile apps for Salesforce.com with the user interface design language that was–until recently–referred to as Metro UI. Though the name is now Windows 8 UI, the typography-based design principles are the same, and you can read more about them in my April 30 … read the whole post
The Secret Cost of Mobile
By: | November 6, 2012 |
A Goodbye Note To An Ex Lover There is obviously a lot of press and research about how smartphones and tablets are changing industries. We are fortunate enough to be at the forefront of this trend and see amazing changes every day in the clients we help “mobilize”. However, as I look at the broader … read the whole post
BIG Data Force
By: | November 1, 2012 | (1) Comment
Last month I had the pleasure of attending my 9th Dreamforce in San Francisco; my 6th as part of the professional services ecosystem. Each year, there are emerging technologies or themes for the conference that create a buzz among conference-goers like new application features, a new “cloud”, a new acquisition, the emergence of the platform, … read the whole post
Marketing Fail
By: | October 19, 2012 | (1) Comment
I got a phone call the other day from a number I didn’t recognize, and on a whim, I answered. On the other end was a telemarketer from a large US-based hotel chain. “Hello, Mr. Johnson,” said the telemarketer. “We’d like to thank you for your loyalty, and we wanted to let you know about … read the whole post
Big Data Made Small with Heroku, DynamoDB, and Elastic Map Reduce
By: | October 17, 2012 | Leave a comment
One million tweets per day. An average of fifteen words per tweet. Four (awesome) days of Dreamforce 2012… Out of the 60 million words that scrolled across the screen on the Model Metrics Art of Code exhibit Moving the Cloud during Dreamforce 2012, which were the most frequently used? Well, “social” was #1, then “touch” … read the whole post
Mobile Device Management and Enterprise Application Development
By: | September 25, 2012 | Leave a comment
With Gartner reporting that the top three technology agendas for CIOs globally are analytics, mobile, and the cloud, Tech Republic reporting that iOS is now as secure as Blackberry, and Forbes saying “the sin of ignoring mobile will not go unpunished” if you aren’t considering how to roll out mobile devices and apps for your … read the whole post
Our Mobile and Social Innovation on Show at #DF12
By: | September 14, 2012 | Leave a comment
We hope everyone is gearing up for what’s going to be an exciting time at salesforce.com’s Dreamforce 2012 conference next week (www.dreamforce.com) at Moscone Center in San Francisco. We are hosting a number of sessions and want to share some highlights in the hopes that you will join us. Custom Apps and Large Volumes of … read the whole post